Monday 23 September 2013

LO1 Task 1: KTA 4 - ASA and Copyright Information

Advertising Standards Authority - is a non-statutory body but provides a code of practice for advertising.


  • Adverts should not cause any offence.
  • Adverts should not glorify alcohol,sexual activity, drug taking.
  • Adverts that could cause children to be hurt.
  • adverts should not be misleading.
  • adverts shouldn't give false information about what they are selling/promoting or exaggerate claims made.

3 banned ads.



this advert which was displayed on Facebook has been banned because many people complained that it was degrading to women, and promoted themes of a sexual nature. "peel the top of a hottie" is their latest campaign to promote their new flavour of Pot Noodle - Piri Piri Chicken. The fact that the new flavour is spicy they used this slogan. this resulted in them being banned. 




https://www.youtube.com/watch?v=ryXcEJHKQWI



A cheese ad in which a miniature cowboy wields a razor and a gun has been shifted to a post 9pm slot following complaints that it trivialised violent crime.The television ad for for Pilgrim's Choice cheese showed the cowboy wiping an oversized razor on a tea-towel before shaving his face and neck, then leaving through the the cat flap and pointing an oversized gun at a cat.The Advertising Standards Authority (ASA) said it received 35 complaints that the ad was likely to cause harmful emulation among children, and trivialised gun and knife crime.



A Halloween advert on a bus has been sparked outrage for being too scary.The Tulleys Farm Shocktober Fest banner appears on the side of more than 100 buses operating from south London into Sussex.The Advertising Standards Authority is to see if any rules have been broken after receiving several complaints from horrified members of the public.

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