Monday 23 September 2013

LO1 Task 1: KTA 4 - ASA and Copyright Information

Advertising Standards Authority - is a non-statutory body but provides a code of practice for advertising.


  • Adverts should not cause any offence.
  • Adverts should not glorify alcohol,sexual activity, drug taking.
  • Adverts that could cause children to be hurt.
  • adverts should not be misleading.
  • adverts shouldn't give false information about what they are selling/promoting or exaggerate claims made.

3 banned ads.



this advert which was displayed on Facebook has been banned because many people complained that it was degrading to women, and promoted themes of a sexual nature. "peel the top of a hottie" is their latest campaign to promote their new flavour of Pot Noodle - Piri Piri Chicken. The fact that the new flavour is spicy they used this slogan. this resulted in them being banned. 




https://www.youtube.com/watch?v=ryXcEJHKQWI



A cheese ad in which a miniature cowboy wields a razor and a gun has been shifted to a post 9pm slot following complaints that it trivialised violent crime.The television ad for for Pilgrim's Choice cheese showed the cowboy wiping an oversized razor on a tea-towel before shaving his face and neck, then leaving through the the cat flap and pointing an oversized gun at a cat.The Advertising Standards Authority (ASA) said it received 35 complaints that the ad was likely to cause harmful emulation among children, and trivialised gun and knife crime.



A Halloween advert on a bus has been sparked outrage for being too scary.The Tulleys Farm Shocktober Fest banner appears on the side of more than 100 buses operating from south London into Sussex.The Advertising Standards Authority is to see if any rules have been broken after receiving several complaints from horrified members of the public.

LO1 Task 1: KTA 3/5 - Five pieces of graphic design - full analysis



Slide 1 – Camp Bestival flyer:

The purpose of this flyer is to draw in a crowd, and persuade them without saying any words to come to there festival.
 This Flyer shows all of the acts and bands that would be playing there and also tells you the date: this festival was hosted on the 26th to the 29th of July 2012.

The Colour in itself is quite eye catching, a vibrant pink instantly stands out and the texts Colour clashes with the background of the flyer which also makes them stand out from the rest of it.

All of the acts are displayed on banners to make it seem like a celebration that they’re there. Also having the names of the acts written in black also makes them stand out from the banners colours of blue, purple and yellow.

The design style of the flyer is very childish and wants to bring a positive image to kids and adults tat the festival will be fun.








Slide 2 – iPod lovers:

This graphic design piece has one solid meaning to it and it says it as soon as you take one look at it. Love. The whole image is based around love but being linked with technology. The earphones are representing music and music has be known for the bringing together of people, and since the earphones have been shaped to be like a heart, it shows that music has brought them closer.

The design is simplistic and easy to understand the image is very plain.

The colours also speak to the audience, telling them that its very innocent and youthful – this is linked in again with the technical side. Youths are known for being obsessed with technology. The orange background also represents creativeness, which sums up the image in one.







Slide 3 – London 2012 archery:

This Image represents the London 2012 Olympic games with the archery target. . The black inner circle and the arrow that’s in the center are the 0 and the 1 in 2012.  The images colours are showing professionalism, exciting and positive images.

The design of this piece is very simple but has a nice play around with the 2012 lettering on the actual design.

The shadows that emanate from the bottom of the stands make it look like a 3D image when in fact it is simply a 2D image; this is clever and will entice people.

The fact that the 1 from the 2012 is in the center shows that The 2012 Olympics will be amazing just like somebody scoring 10 in archery.




Slide 4 – TGBMF:

The flyer for the great British music festival has three main colours, which are white (cream) red and black. The red is to show patriotism and brutishness, which is what the music festival (im presuming) was about.

The design is very vintage and old timey but to those who experienced the festival this would have been very modern at the time it was created.

The festival took place on the 31st of December 1975 – this date shows it was designed to be a new years festival.

All of the acts are in a big serif font to make some of them stand out from the rest of the flyer. 




Slide 5 – Xbox Beard guy:

This piece of graphic design work was made to show what can become of you if you play too much video games.

The design of the piece is simple and follows many of the deign styles of the previous pieces.

The contrasting colours show that its bright and can easily be identified. The Xbox controller represents the eyes of the man, and the Kinect sensor is the mouth, this is a take on the saying “too much TV will give you square eyes” whilst this one says “too much Xbox and you’ll become the Xbox.” And gamers that play for too long and don’t do anything else they do tend to grow massive beards and hair grows too long.

The piece is simple but says a lot without actually having any text to read.