LO2 Task 2: KTA 6 - Brief and Moodboard and Imaginary Entity

I shall be doing work for the Steel city festival by designing the ticket & the logo & an A5 Flyer. the main genres that will be at this festival are rock, indie rock & electronic. This festival will be local and have many local acts from "girls on drugs" and "rattle fish". The festival will be held in the 02 academy in sheffield.

KEY STATS

men: 66%

women:34%

median age: 24

steve is 26 and is an electronic enthusiast and lives every moment to hear the pounding bass! everyday he gets up to go to work at graphic design studio in sheffield to do various work for different companys in the area, but in his spare time he loves to listen to artsists such as skrillex, avicii and the 501 he also loves to play xbox with his mates, he cant get enough of the thing!
Friday evenings are his favourite; cold beers, friends round at his apartment and they're all playing call of duty!

Theory:

1. John Hartley (1987) Suggested that media produces create 'invisible fictions' of their target audience.

2. Ien Ang (1991) Similarly argued that all media producers create 'imaginary entities' of their target audience before creating a media product.